ROB CRAIG

Hi, I'm Rob 👋

Product Design Leader
Rob_Photo_1

UX/UI  |   Research   |   Interaction   |   Leadership
Rob_Photo_1

Hi, I'm Rob 👋

Product Design

Leader

UX/UI  |   Research   |   Interaction   |   Leadership
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CARTOON NETWORK APP

Innovations in Streaming

Led the vision, launch, and ongoing evolution of an award-winning app that helps kids and parents discover and watch their favorite shows.
SEE CASE STUDY
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CARTOON NETWORK ARCADE

Enhancing Ad Value and Building Retention

Led product vision, strategy, and roadmap, guiding a team of 5 UX/UI Designers to create a continuously expanding gaming experience.
SEE CASE STUDY

WIZARDING WORLD HOMEPAGE

Optimizing for a Magical User Experience

Led strategy, uniting business goals and user needs, while guiding collaboration and championing usability.
SEE CASE STUDY
WWW_HP2
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BOOMERANG

Subscription Streaming Service Launch

Directed cross-functional design efforts, partnering with vendors and internal teams to launch Boomerang on every device.

coming_soon
CN_App

CARTOON NETWORK APP

Innovations in Streaming

Led the vision, launch, and ongoing evolution of an award-winning app that helps kids and parents discover and watch their favorite shows.
See Case Study
CN_arcade

CARTOON NETOWRK ARCADE

Enhancing Ad Value and Building Rentention

Led product vision, strategy, and roadmap, guiding a team of 5 UX/UI Designers to create a continuously expanding gaming experience.
See Case Study
WWW_HP2

WIZARDING WORLD HOMEPAGE

Optimizing for a Magical User Experience

Led strategy, uniting business goals and user needs, while guiding collaboration and championing usability.
See Case Study
Boom_devices2

BOOMERANG

Subscription Streaming Service Launch

Directed cross-functional design efforts, partnering with vendors and internal teams to launch Boomerang on every device.

Coming Soon

Additional Projects
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Wizarding World Portrait Maker

Driving engagement and setting the stage for scalable community features
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HBO Max Kids Profile Concept

Empowering parents to make better decisions when creating kid’s profiles
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Cartoon Network App

Continuously improving the App experience
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Starting Harry Potter

Harry Potter site for early readers featuring games, explorable maps and more!
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Adult Swim Homepage

Provide a broader range of offerings while migrating for faster, easier development.
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Wizrarding World login flow

Combiing legacy flows in one modern experince on a singular design system
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Wizarding World Fact Files

A searchable visual database of all things in the Wizarding World
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Cartoonito Parents Site

Introducing Cartoon Networks new global Pre-k Brand
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© Rob Craig Design